Most Meaningful SEO Metrics

April 10, 2013

Tech Tips

Statistics continue to show that more business owners are taking a keen interest in SEO. They are further using all resources available to see to it that their websites get top rankings in leading search engines. Irrespective of the SEO techniques you have employed, you need to have a way to measure their success rates. The internet has a lot of resources that can help you determine how your SEO initiatives are coming along. Read on for the most meaningful SEO metrics:

Draw in Traffic

The main goal of search engine optimization is to bring traffic to your site. A website must be optimized with the right content to engage the customers.  If they like what they see, they will purchase your products.  Keeping track of the number of visitors who have come to your site is an important metric. It tells you whether you are succeeding in your SEO or marketing campaigns. Another pointer would be to establish how long each visitor spends per visit. The longer they stay on the site the better. It shows that potential clients have found something which appeals to their taste.

Keywords

SEO is driven by the use of natural keywords. People who browse the web rely exclusively on specific words or phrases to find what they are looking for. These words are what we are referring to as keywords. In order to find out which words are being commonly used, you have to do a thorough research. You can use software and other resources to find out what is trending. Google also provides helpful information with their AdWords program. Paying a professional company to search for the best keywords can save you a lot of time and hassle. You must generate content including the keywords, but it must be natural-sounding and must give the reader value. As your website starts to gain more visibility, you will see how these keywords have been able to improve your ranking.

Return on investment

The decision to hire an SEO expert shows that you are serious and determined. Your competitors are also looking for ways to outsmart you in order to win most clients. Hiring search engine optimization expert costs money. Some of these companies are expensive. Since there is a large amount of SEO expert companies available, be very careful in making your decision.  The return on investment becomes an important SEO metric. You have to measure the revenue generated versus what you spend to hire the SEO consultants and other related costs.  Research the background of the company and read online reviews to find out if they are a good company to work with. For all your SEO needs, contact orange soda, they have a large variety of online marketing programs to help improve your website.

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